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For more on this, see our posts on how to boost Instagram engagement and how to make social media work for you. Instead of simply putting out content, you need to deploy a well-rounded set of strategies. Remember, scheduling content is helpful but it isn't the best way to increase engagement with your social media accounts. This post mostly focuses on schedulers rather than overall management tools, so keep in mind that there are loads of other options if you need a program that does it all. Some contain analytical tools to tell you the optimum times to post, or what content is working best for you. There are a host of features built into these programs, designed to teach you how to build a bigger following and increase engagement. Both are solid social media scheduling tools with a lot to offer across popular social media platforms of today.With a social media scheduler, you can plan your content in advance and schedule posts to be sent out automatically. With that being said, you really can't go wrong with either Later or Buffer.

While pricier, Buffer has its strengths in LinkedIn scheduling and an extensive integration library on Zapier.įor business owners without a high marketing budget, getting on either Later or Buffer's free plans can help you save hours every month without spending a dime. Though, Later can offer a more wallet-friendly solution for single-brand users with higher scheduling needs. Later and Buffer are industry titans when it comes to social media scheduling. If you're not a heavy user, Later's free plan is a pretty good choice. In comparison, you get 3 social accounts with only 10 scheduled posts on Buffer's free plan. While free plans do come with feature limitations, I found Later's to be pretty generous. If you're just starting out, and not quite ready to invest in a paid plan with either scheduling tools, their free plans are great to start with. If you're a Zapier enthusiast, Buffer will have you happily zapping away! Looking for Later and Buffer Free Instead? Compare Here Later's Free Plan is More Generous Sadly, Later isn't integrated with Zapier yet. One of my favourites is the Airtable-Buffer integration which enables me to sync my social media plans to Buffer. Integrations: Buffer's Zapier Integration Game is Strongerīeing one of the pioneer of social media scheduling, Buffer integrates with a lot of apps through Zapier. If you need LinkedIn scheduling, Buffer will be the only choice between the two. Unfortunately, for B2B brands where LinkedIn is an integral part of your marketing strategy, Later does not offer scheduling for LinkedIn. LinkedIn Post Scheduling: Only Buffer Can Support Your Business

If you want a 360-degree scheduling tool for IG on a budget, you'll be happy with what Later Plus offers.

On the Buffer Pro plan though, you won't have access to Buffer's IG story at all. With Later Plus, you can access the Lite version of Later's IG story scheduling tool. Instagram stories have become a favourite among IG users worldwide.

So make sure to convert your personal account to a Business one so you can take advantage of this feature. The catch though, is that you'll only be able to do so from an Instagram Business account. You can not only schedule the main content, but even the first comment too! With either Later Plus and Buffer Pro, you can automate the process 100%. This is a crucial feature missing in most social media scheduling tools in the market.

Luckily for us, both Later and Buffer are Instagram's trusted partners and its users can post directly to Instagram. Instagram Scheduling: You Can Do More With Later Plusĭirect Posting to Instagram (with first comment)īecause of Instagram's strict API regulations, few social media schedulers allow you to post directly to the app.

LATER SOCIAL MEDIA SCHEDULER HOW TO

LATER SOCIAL MEDIA SCHEDULER FREE

LATER SOCIAL MEDIA SCHEDULER PLUS

LATER SOCIAL MEDIA SCHEDULER PRO

Later social media scheduler